New Labels Out… and in the LCBO! Earli

New Labels Out… and in the LCBO!
Earlier this winter we were excited to learn that our Gamay Noir was now in over 300 stores! It was at this point when we started to think about how our Trumpour’s Mill labels look among the hundreds of labels on the shelves of the LCBO. We really felt that the daguerreotype inspired labels, while perfectly fitting for a winery housed in a 1820s barn, did not stand out in amongst the full color, animal clad labels that were so common there. So we began the process of finding an image that both stands out on the shelves while at the same time stays true to the image and feel of the farm.
Because the history of this place is so important to us and to this winery project, we looked to the past decades to inspire the new look. In the end, it was clear that there were three decades in particular that stood out in the history of this farm that marked defining moments in its progression to what it is today. First there were the 1820s, when the farm first came into its own, and it was this period that we were inspired to use the old photographic image from. Secondly, there were the 1920s with the hard times of the depression and the ingenuity that brought the development of a chicken canning factory that saved the farm; their symbol we pulled for our Grange wine line. And then there was the 1970s, the first decade in which the old Trumpour Farm was sold; the decade when the Ganger’s bought the farm, and when this project became possible. It was this decade that we were inspired by for the new labels. We wanted the new image to have a vintage Polaroid feel; to inspire our customers today to view the winery as the Gangers had seen the farm so many years ago. The first of our wines to be bottled with these new labels was our 2008 Gamay Noir. The first shipment of these wines has been sent to the LCBO and they should soon be popping up in a store near you!